I was area of the marketing team at an ed-tech firm and this is just what I learned from my experience. Investing about the wrong digital marketing agency can drain your funds and resources as they lead you down a road to nowhere.
We were a speedy growing ed-tech company based out of Singapore. And following the Series-A round, the marketing team was required to hire local internet marketing company to scale our operations. And we did outsource a lot of our operations.
Marketing operations can no longer be segregated into watertight compartments. The various marketing teams need to coordinate, co-work and learn from each others experiments/experiences. Ex: This Content team must sit together with the PPC & SEO team to get a better understanding of the requirements of the clients. We neglected to anticipate the down sides with coordination.
We finished up outsourcing Web Development (revamp), Article Writing/Promotion and Social Networking for this marketing agency, retaining PPC and SEO in-house. (These were the fundamental capabilities we had built during the last 2 years)
We chose creativity over industry experience. Whatever we needed was marketers who will write lead-generation content. Content that is grounded in solid keyword research. Along with the website needs to have been transformed into a lead- capture engine. In hindsight, this is what we need to did. But what we should wound up doing was produce creative & entertaining content that got us Facebook followers although not serious customers!
We never saw the marketing1on1 as an element of we. Except for a couple meetings, there was clearly little or no coordination. This resulted in a specific disconnect involving the business needs and the content that had been being produced.
We had been more dedicated to setting targets and deadlines for that agency and never really worked as a team. All we cared about was blogs/week, shares/blog and thats it! I realized 28dexapky gravity on this mistake only after watching this insightful speech by Wil Reynolds of SEER Interactive.
They way you should consider this can be that you`re choosing a strategic partner that might be an extension in their team for the following many years.
Utilizing a marketing agency, especially the first time, should not be an impulse decision. You must policy for an extensive preparation process, to avoid squandering your time. Before beginning the search, you should think critically as to what role get in touch with marketing1on1 would play to your business objectives. Whatever your reason whether youre planning accelerated growth, redesigning your brand, or branching into new territories it needs to be fully formed before you even start trying to find agencies.